Marketing

Startup’s marketing and everything you need to know.

Word-of-Mouth Marketing- A Simple Strategy to Grow Your Business

Stories sell. But recommendations sell a lot more. This is what makes word-of-mouth marketing so effective. As the name suggests this is the oldest & widest form of marketing which creates no doubt in the buyer’s mind about the product or service. Word-of-mouth marketing is not only about getting valuable customers but about getting good […]

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SaaS Startup Client Acquisition

How to Use Webinars in SaaS Startup Client Acquisition

Webinars are still a perfect way to attract, inform, and present your software as the solution to your audience’s challenges. When done correctly, they can convert participants into loyal customers, and fuel your SaaS startup’s growth. Major SaaS companies, such as HubSpot, Salesforce, and Zoom, have used webinars to grow their reputation and customer base. 

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Startup Marketing Unveiled: Key Steps for Success

Marketing is the compass that guides your startup toward its destination. Here’s a streamlined roadmap to steer your marketing efforts in the right direction: Know Your Audience: Understand who you’re targeting – their needs, habits, and desires. Value Proposition: Define why your startup matters and how it solves a problem. Set Goals: Clear objectives keep

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