My first startup crashed after one year. It was bad enough that I didn’t know any digital marketing strategies for startups to apply, I didn’t even have an online presence. In fact, it is reported that 10% of all startups fail within the first year. Running a startup and keeping it afloat is not easy. […]
15 Digital Marketing Strategies for Startups That Want to Thrive Read More »
What if I told you that creating a bed bug barrier could make you a millionaire? Or that helping people with hangovers could keep you busy and profitable for years? Yes, they may be unconventional startup ideas, but they’re highly profitable. Many people are already making a fortune from them. This article, however, isn’t about those
9 Unconventional Startup Ideas for Modern Entrepreneurs That Could Make You Millions Read More »
Stories sell. But recommendations sell a lot more. This is what makes word-of-mouth marketing so effective. As the name suggests this is the oldest & widest form of marketing which creates no doubt in the buyer’s mind about the product or service. Word-of-mouth marketing is not only about getting valuable customers but about getting good
Word-of-Mouth Marketing- A Simple Strategy to Grow Your Business Read More »
Webinars are still a perfect way to attract, inform, and present your software as the solution to your audience’s challenges. When done correctly, they can convert participants into loyal customers, and fuel your SaaS startup’s growth. Major SaaS companies, such as HubSpot, Salesforce, and Zoom, have used webinars to grow their reputation and customer base.
How to Use Webinars in SaaS Startup Client Acquisition Read More »
You know the saying that goes, “A picture is worth a thousand words”, right? Well, a video is worth much more. If you know just the right video marketing strategy to adopt, you will find that it is the new darling of the marketing world. Say you are a venture capitalist looking out for inspiring
How to Use Video Marketing to Establish Your Brand Read More »
Growing up, I learned that the entire essence of going to college is to come out with a good degree so you can land a high-paying job. It was – and still is to a degree – the most popular “parent-to-child” advice. All you need to do is to factor in employment unavailability and inflation
The College-preneur: 5 Tips to Successfully Starting A Business In College Read More »
You need to join a mastermind group! Have you ever found yourself in a situation you could not think your way out of and someone else had to come through for you? You have? Great! This is the same way a mastermind group works in the most basic sense. What is a mastermind group? A
9 Non-Negotiable Reasons You Should Join a Mastermind Group as an Entrepreneur Read More »
The Lean Startup methodology offers a systematic approach to launching a startup while minimizing risk and maximizing learning. Embrace the concept of building a Minimum Viable Product (MVP), testing it with real users, and using their feedback to iterate and improve. This iterative process allows you to validate assumptions, pivot when necessary, and avoid wasting
The Lean Startup Methodology: Validating Ideas and Reducing Risk Read More »
Your startup’s brand identity goes beyond visual elements like logos and colors – it’s the essence of what your business stands for. Craft a compelling brand story that resonates with your target audience and sets you apart from competitors. Define your brand’s values, voice, and personality, and consistently communicate these across all touchpoints. A strong
Building a Strong Brand Identity: Beyond Logos and Colors Read More »
Scaling a startup requires a strategic approach to ensure sustainable growth without compromising quality or customer satisfaction. Develop a solid growth strategy that includes optimizing your operations, expanding your customer base, and exploring new markets. Consider partnerships, strategic alliances, and acquisitions as potential avenues for expansion. Stay agile, monitor key performance indicators, and be prepared
Scaling Up: Strategies for Sustainable Startup Growth Read More »
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