content marketing campaign

Five Reasons Your Content Marketing Campaign is not Converting (And What You can do about it)

I read an article titled Why I turned to Outbound Marketing Again. It was one of the best articles I have ever read on outbound marketing, and I must commend the effort the author put into it. I understand exactly how he must have felt when…

Build a Sustainable Business Brand

Good to Great: 5 Tips to Building a Sustainable Business Brand

Let’s not get it twisted. Your brand doesn’t stop at having a dope logo. In fact, a logo is not a brand. It’s much more than that. It’s how your business is able to connect with the emotions of your audience and build a relationship with them…

start a family business

4 Reasons You Should Start a Family Business Now

We can all understand the appeal of working with our loved ones – most of us anyway – but until recently it hasn’t been viable. Traditionally, starting a business is expensive. A couple needed to work the rat race until they could save enough to rent…

startup marketing

Marketing for Your Startup: 11 Ways to Do it Right

In one article from Forbes, Neil Patel notes that up to 90% of startups fail. This is an overwhelming and discouraging number for most people who plan to enter the world of startups. There are many reasons for startup failure, such as lack of product-market fit,…

Why Time Tracking is one of the Best Project Management Tools That Will Improve Your Productivity

How many times has it happened that a task took more time than you expected? Or that you multi-tasked and at the end of the day you realized that you could have been more productive had you mono-tasked? Or even that while you had a to-do…

5 Offbeat Ways to Find World-Class Marketers

Without a marketing strategy, you’ll struggle to get eyeballs on your website, let alone make all those sales you’ve dreamed about.  Except there’s one problem: creating a marketing strategy isn’t easy, especially if you don’t know the first thing about the latest marketing trends. Source So…

pci compliance

5 Things Startups Need To Know About PCI Compliance

Have you ever thought about the possible outcomes of a data breach in your company? According to Norton, 38 percent of cybercrime aims at the United States, making the country the world’s top target. We shall discuss PCI compliance and explain why it matters. PCI Compliance…

sales leads, sales funnel, content marketing, sales

7 Tricks To Write Quality Content That Converts Blog Readers Into Sales Leads

“Attract. Engage. Convert.” The typical sales funnel for an online business comprises four key stages: Awareness, Consideration, Conversion, and Retention. Basically, their sole aim is to grab more quality leads and converting them into customers. But this isn’t easy at all. Many of us believe that…

build a system for your business

Four Tools to Help you Succeed as an Online Entrepreneur

My sojourn as an online entrepreneur began three years ago. And since then, I have read and heard online entrepreneurs complain about having too much to do and insufficient time to handle them. This problem has drastically reduced the productivity of a lot of online entrepreneurs…

improve employee morale

5 Ways to Improve Employee Morale and Business Productivity

We are often told that maintaining employee morale is crucial to running a productive and successful business. But we don’t hear as much about what actually reduces employee morale, and how to raise it again. Let’s take a look at some of the most common reasons…