5 Ways to Improve Employee Morale and Business Productivity

We are often told that maintaining employee morale is crucial to running a productive and successful business. But we don’t hear as much about what actually reduces employee morale, and how to raise it again. Let’s take a look at some of the most common reasons your employees are dissatisfied with their jobs, and what … Continue reading 5 Ways to Improve Employee Morale and Business Productivity

The College-preneur: 5 Tips to Successfully Starting A Business In College

Where I come from, there is a popular belief that the entire essence of going to college is to come out with a good degree so you can land a high paying job. It was – and still is to a degree – the most popular “parent-to-child” advice. All you need to do is to … Continue reading The College-preneur: 5 Tips to Successfully Starting A Business In College

Pinning With Purpose: 7 Tips To Market Your Business Using Pinterest

Image Credit At first glance, one could see Pinterest as just another photo-sharing site, but it is far more than that. You could be forgiven for that gross error in judgment. I mean, all you see at first glance is just a bunch of pictures in grid format, right? Clarity is found when you dig … Continue reading Pinning With Purpose: 7 Tips To Market Your Business Using Pinterest

6 Ways To Build Your Personal Brand On LinkedIn

  Are you an entrepreneur or involved in the corporate business world? You absolutely need a LinkedIn account. Not just that, you need to have a personal brand on LinkedIn. LinkedIn is not your conventional social network. Other social media platforms were built on the idea of connecting people – family and friends – so … Continue reading 6 Ways To Build Your Personal Brand On LinkedIn

Twitter Power: How to Promote Your Business on Twitter for Maximum Conversion

Social networks have been around for a while and the term is self-explanatory. Facebook – in 2006 – was updated to enable friends and family connect with each other. And that was it. For a while, it was all about Facebook; it was not a social network, it was the social network. There was no … Continue reading Twitter Power: How to Promote Your Business on Twitter for Maximum Conversion

The Art Of The Start: Lessons I Learned From Guy Kawasaki’s Masterpiece

You will remember I shared a write up some time ago, where I suggested 9 books you should read before starting a business. Among that group of books, Guy Kawasaki’s ‘The Art Of  The Start’ stood out for me. What were you expecting? It's about startups... This book is special. If I am to summarize … Continue reading The Art Of The Start: Lessons I Learned From Guy Kawasaki’s Masterpiece

8 Ways You Can Effectively Use Instagram For Business

The social media is now so big; it’s actually beginning to make the biggest statement on the 21st century lifestyle. In fact research has it that more than half of the world's total population connects via social media sites. Yes, the world has indeed become a global village, and rendering our geographical borders and distance … Continue reading 8 Ways You Can Effectively Use Instagram For Business