Have you ever burnt the night oil and estranged yourself from sleep to stay at the office and churn out a marketing strategy? However, imagine that you kick off this campaign only to see everything you have worked for come tumbling down like a pack of cards. You keep wondering why your marketing campaign is…

All startups require capital, and investors have it. The worst thing you can do however will be to try to close the deal with any and every investor that comes your way. Not every investor with pockets full of cash is the ideal investor. You need to be smart when it comes to choosing the…

Presently, marketing has evolved from outbound to inbound marketing. In fact it almost feels like everyone who knows their business knows the benefits of inbound marketing, and there is no point writing about it. But there was a time – before the internet came on the scene – when marketing was a really grueling task. Radio…

Congratulations on recently starting your new business venture. You may have kicked off with a few customers who may include your family or friends. However, for your business to keep making profit, you will need to reach more people with your product or service and convince them to buy what you are selling. This is…

  According to this report, 90% of all startups crash after the first five years. Horrible, right? I know the feeling. Imagine having to lose your business in less than five years despite all you invested in it. I’m sure you would be willing to do all you can to ensure that you build a…

Do you own a small business/startup? Would you like to take your business beyond the shores of your state, perhaps even beyond the shores of your country or continent? Would you like to have  global marketing strategy that can work anywhere in the world you take your business?

For all the hype and promise of wealth surrounding Fortune 500 company employment, nothing beats actually owning your own business. It is tough work but it has immense advantages. And yes, it has made more people wealthy than any Fortune 500 company or investment. However, when many employees finally break free from the 9 to…

The debate over the importance of a mission statement for businesses has been going on for a long time. The answer to this debate lies not in the importance or irrelevance of the mission statement. But in a right understanding of what exactly a mission statement is and what it is expected to achieve. A…

Imagine, you work behind the counter at a store and a customer comes barging through the doors bellowing complaints about something he bought from the store. Normally you probably feel like dishing out a piece of your mind too, and matching them word for word. But then you remember they are the reason you have…

Most students don’t know which business they could do with their limited time. Some are new to business in general.  Well, I have some good news. You can still start and run a business even though you are a student and you are very busy. I used to be an undergraduate, and I understand how…