Category: Sales and Marketing Success

5 Social Media Tools For Facilitating Your Marketing Drive

Over the years, social media has increasingly become more adapted for business purposes. Currently, it is every brand marketer’s most valuable tool. Every business that is serious about increasing their reach, visibility and ultimately their market and sales has no choice but to take the social…

Pinning With Purpose: 7 Tips To Market Your Business Using Pinterest

Image Credit At first glance, one could see Pinterest as just another photo-sharing site, but it is far more than that. You could be forgiven for that gross error in judgment. I mean, all you see at first glance is just a bunch of pictures in…

How to Use Video Marketing to Establish Your Brand and Maximize Your Impact

You know the saying that goes, “A picture is worth a thousand words”, right? Well, a video is worth much more. In fact, if you know just the right video marketing strategy to adopt, you will find that it is the new darling of the marketing…

How New Startups Can Begin Building Their Brand

When a new entrepreneur begins a company, there are so many things to consider. The business owner must decide how they are going to effectively brand their company. Branding is more than just the name of the company and its products or services. It is the…

4 Ways to Turn Customers to Brand Ambassadors

  Do you know that you can turn customers to brand ambassadors? Yes, you can cut on your ad budget and channel the resources to other aspects of business if you have loyal customers. These are customers that will preach the goodness of your product/service everywhere…

6 Sales Lessons I Learnt From Brian Tracy for a Successful Sales Career

Brian Tracy’s story inspired me before I started my first business, and will continue to inspire me. After dropping out of school, working at so many menial jobs, travelling round America, and enduring being broke, the sales guru emerged successful. His story is that of going…

6 Guaranteed Ways to Maximize Internet Marketing Campaigns

Have you ever burnt the night oil and estranged yourself from sleep to stay at the office and churn out a marketing strategy? However, imagine that you kick off this campaign only to see everything you have worked for come tumbling down like a pack of…

5 Benefits of Inbound Marketing for Your Startup

Presently, marketing has evolved from outbound to inbound marketing. In fact it almost feels like everyone who knows their business knows the benefits of inbound marketing, and there is no point writing about it. But there was a time – before the internet came on the scene…

5 Cost-Effective Ways of Marketing Your Startup

Congratulations on recently starting your new business venture. You may have kicked off with a few customers who may include your family or friends. However, for your business to keep making profit, you will need to reach more people with your product or service and convince…

8 Tips to Develop a Balanced and Successful Global Marketing Strategy

Do you own a small business/startup? Would you like to take your business beyond the shores of your state, perhaps even beyond the shores of your country or continent? Would you like to have  global marketing strategy that can work anywhere in the world you take…