The College-preneur: 5 Tips to Successfully Starting A Business In College

Where I come from, there is a popular belief that the entire essence of going to college is to come out with a good degree so you can land a high paying job. It was – and still is to a degree – the most popular “parent-to-child” advice. All you need to do is to … Continue reading The College-preneur: 5 Tips to Successfully Starting A Business In College

6 Things to Clear Up Before Saying ‘I Do’ to a Business Partnership

One of my protégés met me a few weeks ago with a business partnership proposition. Not with me, but with a friend of his. He was very enthusiastic about the whole deal. And I was happy for him, sincerely. But just before he got carried away, I had to make him sit down and talk … Continue reading 6 Things to Clear Up Before Saying ‘I Do’ to a Business Partnership

Pinning With Purpose: 7 Tips To Market Your Business Using Pinterest

Image Credit At first glance, one could see Pinterest as just another photo-sharing site, but it is far more than that. You could be forgiven for that gross error in judgment. I mean, all you see at first glance is just a bunch of pictures in grid format, right? Clarity is found when you dig … Continue reading Pinning With Purpose: 7 Tips To Market Your Business Using Pinterest

6 Ways To Build Your Personal Brand On LinkedIn

  Are you an entrepreneur or involved in the corporate business world? You absolutely need a LinkedIn account. Not just that, you need to have a personal brand on LinkedIn. LinkedIn is not your conventional social network. Other social media platforms were built on the idea of connecting people – family and friends – so … Continue reading 6 Ways To Build Your Personal Brand On LinkedIn

How to Use Video Marketing to Establish Your Brand and Maximize Your Impact

You know the saying that goes, “A picture is worth a thousand words”, right? Well, a video is worth much more. In fact, if you know just the right video marketing strategy to adopt, you will find that it is the new darling of the marketing world. Say you are a venture capitalist looking out … Continue reading How to Use Video Marketing to Establish Your Brand and Maximize Your Impact

Twitter Power: How to Promote Your Business on Twitter for Maximum Conversion

Social networks have been around for a while and the term is self-explanatory. Facebook – in 2006 – was updated to enable friends and family connect with each other. And that was it. For a while, it was all about Facebook; it was not a social network, it was the social network. There was no … Continue reading Twitter Power: How to Promote Your Business on Twitter for Maximum Conversion

How New Startups Can Begin Building Their Brand

When a new entrepreneur begins a company, there are so many things to consider. The business owner must decide how they are going to effectively brand their company. Branding is more than just the name of the company and its products or services. It is the company's logo, mission statement, website and the perception of … Continue reading How New Startups Can Begin Building Their Brand